{"id":73192,"date":"2026-06-26T16:19:02","date_gmt":"2026-06-26T10:49:02","guid":{"rendered":"https:\/\/thedailymetro.in\/index.php\/2026\/06\/26\/driv-appoints-mahendra-singh-dhoni-as-brand-ambassador-in-a-landmark-first-for-the-global-aftermarket-giant\/"},"modified":"2026-06-26T16:19:02","modified_gmt":"2026-06-26T10:49:02","slug":"driv-appoints-mahendra-singh-dhoni-as-brand-ambassador-in-a-landmark-first-for-the-global-aftermarket-giant","status":"publish","type":"post","link":"https:\/\/thedailymetro.in\/index.php\/2026\/06\/26\/driv-appoints-mahendra-singh-dhoni-as-brand-ambassador-in-a-landmark-first-for-the-global-aftermarket-giant\/","title":{"rendered":"DRiV\u2122 Appoints Mahendra Singh Dhoni as Brand Ambassador in a landmark first for the global aftermarket giant"},"content":{"rendered":"

Driven by Trust: India\u2019s Most Trusted Captain Powers DRiV\u2019s House of Brands<\/em><\/p>\n

Mumbai (Maharashtra) [India], June 26<\/strong>: In a watershed moment for the Indian automotive aftermarket industry,\u00a0DRiV\u2122<\/strong>\u2014\u00a0the dedicated aftermarket business\u00a0group of\u00a0Tenneco<\/strong>,\u00a0that\u00a0has brought together some of the industry\u2019s most trusted brands under one powerful aftermarket identity announced the appointment of Mahendra Singh Dhoni, India\u2019s most celebrated cricketing icon, as its National Brand Ambassador.\u00a0The\u00a0partnership represents the company\u2019s inaugural association with a celebrity ambassador\u2014\u00a0reflecting the strategic importance of India while reinforcing DRiV\u2019s commitment to shaping the future of the country\u2019s automotive aftermarket as the industry\u2019s most comprehensive and trusted House of Brands.<\/p>\n

The announcement was made at an exclusive, high-profile Meet & Greet event held at Taj <\/strong>Lands\u2019<\/strong> End, Mumbai<\/strong>, attended by the company’s executive and commercialleadership, key Channel Partnersand select automotive stakeholders \u2014 bringing together trusted partners and industry leaders from across India’s automotive aftermarket ecosystem.At the heart of this association lies a powerful alignment of values. Both DRiV<\/strong>\u2122<\/strong> and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, and the confidence that comes from making the right decisions when they matter most. <\/p>\n

In a country where vehicle owners and mechanics alike seek familiarity and assurance before choosing a spare part, DRiV’s decision to build its master brand identity around the figure of MS Dhoni is a calculated, strategic masterstroke. Dhoni \u2014 renowned across India and the world as Captain Cool<\/em> \u2014 embodies the very qualities that consumers demand from their auto parts: performance without failure, consistency without compromise, and trust without question.<\/p>\n

Chintan Sopariwala, <\/strong>Pr<\/strong>esident<\/strong>\u2013 DRiV,<\/strong> added:<\/p>\n

“<\/em>Many of DRiV’s brands have been serving customers for more than 100 years<\/em> globally<\/em>, and we are just as excited about the next century as we were about the first. MS Dhoni represe<\/em>nts the same enduring values that define our brands: leadership, consistency, humility, and the ability to perform when it matters most. We are thrilled to partner with him as we continue to grow and strengthen our presence across the Indian subcontinent.”<\/em><\/p>\n

Sanjeev Kumar Singh, <\/strong>V<\/strong>ice <\/strong>P<\/strong>resident<\/strong> & G<\/strong>eneral <\/strong>M<\/strong>anager <\/strong>\u2013 DRiV <\/strong>South Asia<\/strong>,<\/strong> said:<\/p>\n

“India’s aftermarket is one of the most dynamic automotive sectors globally. DRiV<\/em>\u2122<\/em> brings a portfolio of over 30 globally trusted brands, backed by original equipment engineering and decades of heritag<\/em>e. <\/em>Our partnership with MS Dhoni, a symbol of trust, consistency, and excellence, reflects the values that define DRiV. Backed by a robust nationwide <\/em>distribution network, deep engag<\/em>ement with mechanics, a comprehensive portfolio spanning passenger vehicles, two-wheelers, and commercial vehicles, and a strong OE heritage, DRiV continues to raise the benchmark for quality, reliability, and performance in India’s automotive aftermarket.<\/em>\u201d<\/em><\/p>\n

Sharing his thoughts on the association <\/em>Mr. Mahendra Singh Dhoni added:<\/em><\/p>\n

\u201cI am pleased to be associated with DRiV and its portfolio o<\/em>f well-known products. As someone who is passionate about motorcycles and their spare parts, and enjoys working on my bikes & cars myself, I understand the importance of high-quality components and reliable performance. I look forward to this partnership.\u201d<\/em><\/p>\n

DRiV’s House of Brands: A Portfolio Built on a Century of Excellence<\/em><\/p>\n

Long before the Indian aftermarket began attracting the attention it commands today, DRiV\u2122 and its portfolio of globally renowned brands were already deeply embedded in the fabric of Indian mobility. Through the formidable legacies of Federal-<\/strong>Mogul<\/strong>andTenneco<\/strong>\u2014 two names that have been synonymous with automotive engineering excellence for over a century \u2014 DRiV\u2122 has been supplying Indian workshops, garages, fleet operators, and vehicle owners with world-class components spanning ride performance, sealing, filtration, and beyond. Brands such as Monroe\u00ae, Champion\u00ae, Goetze, GTP, Ferodo, FP Diesel, AE, Wagnerhave not merely participated in the Indian market \u2014 they have helped define its standards.<\/p>\n

With a commanding presence across 53 countries, 80+ locations, 13world-class manufacturing sites, 28strategically positioned distribution centres, and a dedicated workforce of over 9,000 professionals, DRiV\u2122 operates at a scale that few in the global automotive aftermarket can rival. Its portfolio of more than 30 iconic brands carries a rich heritage of engineering precision and enduring market trust \u2014 each name a testament to decades of innovation and performance. Spanning multiple vehicle systems and maintenance categories, DRiV\u2122<\/strong> is uniquely equipped to address the full breadth of aftermarket needs across passenger vehicles, commercial fleets, heavy-duty trucks, and off-highway applications, delivering not just products, but confidence and reliability at every turn.<\/p>\n

The Indian automotive aftermarket is estimated to be among the fastest growing in the world, driven by a rapidly expanding vehicle parc, increasing average vehicle age, and growing awareness among vehicle owners about the importance of quality parts. In this landscape, DRiV’s entry as a visible, consumer-facing House of Brands \u2014 backed by the credibility of MS Dhoni \u2014 has the potential to reshape how Indians think about, choose, and trust their auto parts.<\/p>\n

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